North Edge

A brand new roastery in Erie, Pennsylvania approached Soul&Story to help them develop a brand they could confidently introduce to the market. We blended their passion for coffee and love for their All-American hometown to create a totally unique brand that would win the hearts of locals and beyond.

Image of North Edge Craft Coffee Owner, Anita Marcoline standing in front of North Edge Roaster and wearing North Edge T-Shirt
Image of North Edge Craft Coffee mission statement — a tribute to Erie, Pennsylvania history and culture
Image of vintage Erie, Pennsylvania postcards
Image of North Edge Craft Coffee color palette over a photo of the lake - the colors reflect the shades seen in the water
Image of North Edge Craft Coffee logo – a coffee bean with a sunrise over Lake Erie
Image of North Edge Craft Coffee stationary
Image of North Edge Craft Coffee packaging for roasted beans
Image of JD Marcoline roasting on the North Edge Craft Coffee Roaster
Image of North Edge Craft Coffee website — a photo of Lake Erie and the Logo

Every brand has a story.
What’s yours?

Still reading? Might we suggest…

“Are you kidding? There is no one more worthy of holding your brand identity in their hands than Soul&Story. You’ll be happy. You like being happy don’t you?”

  • Mike, Soul&Story Client