Brand Strategists are Matchmakers
Simply put, brand strategists all matchmakers; we get people and brands to fall in love with each other. Building a brand is about intuition, evolution, storytelling, and building an irresistible persona. After all, people don’t fall in love with businesses, they fall in love with personalities. So, how do you build a personality your customer will fall in love with?
“Think of branding as playing the role of matchmaker. You’re trying to make two things fall in love with each other. You can’t change the people, but you can change the brand, give it specific characteristics and qualities, and make it as compatible with your customer as possible.” - Yo Santosa, Founder of Ferroconcrete
We LOVE Yo Santosa! If you don’t know who we’re talking about, listen to the full podcast here:
Building an irresistible brand is no easy feat. Here are seven heavy-hitters you’ll want to consider when approaching the plate:
Know Your Customer
The secret to successful matchmaking is getting to know your customer first. Talk to them, listen to their needs and desires, and pay attention to the subtle nuances that make them unique. Once you understand who they are and what they’re looking for, you can start to create a meaningful connection between them and your brand.
Find Out What Makes You Special
Now that you know your customer, you need to figure out what makes you special. What sets you apart from all the other options
Tell a compelling story
People don’t buy into “what” you sell, they buy into “why” you do it. Tell a compelling story about why your product or service exists and why customers should care.
Speak the same language
Understand the language and the culture of your target customers and speak to them in a way that resonates with them. Speak their language, not yours.
Create an emotional bond
People connect to businesses that evoke emotion. Create a strong emotional bond between your business and your customers, and they’ll be more likely to stay loyal.
Make it memorable
Create visuals, such as a logo, that communicate your story and evoke emotion. Make it memorable, so that customers will recognize your brand for years to come.
Show your human side
Show your human side. People connect with humans, not businesses, so let your customers get to know you and the people behind your business. Show that you care.
At Soul&Story, we specialize in creating powerful stories and visuals that get you results. Ready to get started? Contact us today to learn more about our services and book a free discovery call!
